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Orit E. Tykocinski

Orit E. Tykocinski

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My research focuses on two effects which illustrate the role of counterfactual thinking in decision making. The inaction inertia effect involves avoidance of action as a tactic of avoiding anticipated regret. The retroactive pessimism effect represents an attempt to deal with disappointing outcomes by blocking counterfactuals and changing the likelihood of the outcome post-facto so in retrospect one can find comfort in the belief that failure was unavoidable.
In addition I am also interested in the role of affect and magical thinking in evaluating risks, and purchasing insurance.

Primary Interests:

  • Applied Social Psychology
  • Attitudes and Beliefs
  • Emotion, Mood, Affect
  • Judgment and Decision Making
  • Motivation, Goal Setting
  • Organizational Behavior
  • Persuasion, Social Influence
  • Social Cognition

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Journal Articles:

Other Publications:

  • Tykocinski, O. E., & Pittman, T. S. (2004).The dark side of opportunity: Regret, disappointment, and the cost of prospects. In I. Brocas and J. Carillo (Eds.), Psychology and Economics: Selected Works (Vol. 2, pp. 179-196). New York: Oxford University Press.

Orit E. Tykocinski
New School of Psychology
Interdisciplinary Center (IDC) Herzliya
P.O. Box 167
46150 Herzliya

  • Phone: 972-9-9602832
  • Fax: 972-9-9602845

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