My research focuses on two effects which illustrate the role of counterfactual thinking in decision making. The inaction inertia effect involves avoidance of action as a tactic of avoiding anticipated regret. The retroactive pessimism effect represents an attempt to deal with disappointing outcomes by blocking counterfactuals and changing the likelihood of the outcome post-facto so in retrospect one can find comfort in the belief that failure was unavoidable.
In addition I am also interested in the role of affect and magical thinking in evaluating risks, and purchasing insurance.
- Applied Social Psychology
- Attitudes and Beliefs
- Emotion, Mood, Affect
- Judgment and Decision Making
- Motivation, Goal Setting
- Organizational Behavior
- Persuasion, Social Influence
- Social Cognition
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- Pittman, T. S., Tykocinski, O. E., Sandman-Keinan, R., & Matthews, P. (2008). When bonuses backfire: An inaction inertia analysis of procrastination induced by a missed opportunity. Journal of Behavioral Decision Making, 21(2), 139-150.
- Ruffle, B., & Tykocinski, O. E. (2000). The deadweight loss of Christmas: Comment. American Economic Review, 90, 319-324.
- Tykocinski, O. E. (2008). Insurance, risk, and magical thinking. Personality and Social Psychology Bulletin, 34(10), 1346-1356.
- Tykocinski, O. E. (2001). I never had a chance: Using hindsight tactics to mitigate disappointments. Personality and Social Psychology Bulletin, 27, 376-382.
- Tykocinski, O. E., Israel, R., & Pittman, T. S. (2004). Inaction inertia in the stock market. Journal of Applied Social Psychology, 34(6), 1116-1175.
- Tykocinski, O. E., Pick, D., & Kedmi, D. (2002). Retroactive pessimism: A different kind of hindsight bias. European Journal of Social Psychology, 32, 577-588.
- Tykocinski, O. E., & Pittman, T. S. (2001). Product aversion following a missed opportunity: Price contrast or avoidance of anticipated regret? Basic and Applied Social Psychology, 23, 149-156.
- Tykocinski, O. E., & Pittman, T. S. (1998). The consequences of doing nothing: Inaction inertia as avoidance of anticipated counterfactual regret. Journal of Personality and Social Psychology, 75, 607-616.
- Tykocinski, O. E, Pittman, T. S., & Tuttle, E. S. (1995). Inaction inertia: Foregoing future benefits as a result of an initial failure to act. Journal of Personality and Social Psychology, 68, 793-803.
- Tykocinski, O. E., & Ruffle, B. (2003). Reasonable reasons for waiting. Journal of Behavioral Decision Making, 16, 147-157.
- Tykocinski, O. E., & Steinberg, N. (2005). Coping with disappointing outcomes: Retroactive pessimism and motivated inhibition of counterfactuals. Journal of Experimental Social Psychology, 41, 551-558.
- Tykocinski, O., Higgins, T., & Chaiken, S. (1994). Message framing, self-discrepancies, and yielding to persuasive messages: The motivational significance of psychological situations. Personality and Social Psychology Bulletin, 20, 107-115.
- Tykocinski, O. E., & Pittman, T. S. (2004).The dark side of opportunity: Regret, disappointment, and the cost of prospects. In I. Brocas and J. Carillo (Eds.), Psychology and Economics: Selected Works (Vol. 2, pp. 179-196). New York: Oxford University Press.
Orit E. Tykocinski
New School of Psychology
Interdisciplinary Center (IDC) Herzliya
P.O. Box 167
- Phone: 972-9-9602832
- Fax: 972-9-9602845